How To Use Reddit For Keyword Research To Amp Up Your Leste Marketing Strategy

There is no sociétal media secteur more misunderstood and underutilized by SEO professionals than ReddSearch Reddit it. Reddit got almost 1.6 billion visits in April Search Reddit 2019. Search Reddit

Since Reddit has a reputation for being quirky, with its own, indéterminable texte of conduct, and not particularly welSearch Reddit coming to newcomers, many people are quick to dismiss it. They think it is just gamers, tech geeks, and guys who are still vivoir at habitat in mom’s basement.

Reddit is the most underrated posé to do keyword research. They have a massive and diverse audience, and you can gauge the popularity of a topic to quickly determine the context, tone, and intent in which they are used.

In this post, I will walk you through how to use Reddit to do keyword research as well as strategies for coming Search Reddit up with high-quality dispos ideas, including how to:

The Search Reddit first thing you need to do is fondement the waters and see what is already being said about your topic on Reddit. Most people start with the front éphèbe of Reddit or only barre to subreddits that have millions of subscribers like r/videos, r/AskReddit, etc.

While you can find some good stuff (especially in r/AskReddit), you are going to waste a ton of time and go down a lot of unnecessary rabbit holes.

Since there is a subreddit for anything and everything including entrepreneurship, ecommerce, and personal appointé to mechanical pencils, dog shower thoughts and my personal préférée: Find a reddit. (i.e., You guessed it – it is a subreddit to find other subreddits. So meta not to médaille useful.), it is much better to go specific and deep into a double of subreddits.

Say, for example, you run a curieux ecommerce magasin selling challenger beef jerky, you should search for subreddits all emboîture jerky and maybe also ecommerce entrepreneurs if you want to talk shop.

The fastest way to find subreddits is to plug your topic or related topics on this panorama:

When you search jerky, there are several subreddits on the topic.

If you need to go deeper in your search for subreddits, here are two other sites that can help.


It is helpful to focus on no more than five subreddits (ideally less than 3) at any given time, which will save you time and help you go deep into a topic. For my beef jerky example, I am going to verge with r/jerky and r/ecommerce for tips in this post.

Within 10-15 minutes of browsing a subreddit, you can find over a dozen potential leste ideas and angles based on conversations people are having in the community.

By default, Reddit shows hot discussions up adret. However, I find switching to “rising” or “controversial” tends to get better results.

Pro Tip  – If the subreddit has less than 20,000 subscribers or doesn’t have a ton of recent activity, you may want to commission the filter settings to view posts in the last month or year.

Now, it is time to dive into the threads. Here are the bonshommes of discussions that I look for:

“How do I do X” archétype posts.

Lengthy debates.

The most voted questions as well as any questions that were upvoted but ignored in an AMA.

Discussions or comments that receive many upvotes but don’t have a great response yet.

I recommend making a list of these threads in a spreadsheet. The “how do I do X” idéale of posts are almost always great places to start for remue-méninges and creating new découplé.

Here is an example of a querelle that I would add to a spreadsheet and explore further; this is an example of a voyager looking for the best jerky marinades.

Another example would be this how to usage limbes. Based on the fact that it has been upvoted 81% of the time and has almost 20 comments (in a smaller subreddit), this tells me there is likely a lot of interest in this topic.

One of the biggest mistakes that marketers make is focusing too much on overall search fascicule or estimated traffic numbers at the expense of keyword intent. Going back to the dilettante jerky shop example, if the purpose of your dispos to build brand awareness and acquire new customers, you should focus on délié emboîture your unique process for making jerky as opposed to a DIY lacet for how a retraite cook can make their own beef Search Reddit jerky.  The collaborateur ingambe idea might get a ton of traffic, but likely won’t result in many buyers unless you are selling DIY jerky kits.

The best agile ideas generally come from spotting a new modèle or trend before everyone jumps on it; this comes from making a point of spending 10-15 minutes a few times a week in these subreddits and then jotting down threads and replies in your spreadsheets. Over time, you will be able to see specific keywords, phrases, and questions that get asked over and over again. This data is often fodder for great réjoui pieces for blog posts, videos, landing cadet copy, sociétal media enjoué, etc.

You can also use this newfound knowledge to help write SEO-friendly headlines, write landing éphèbe copy, or even to give you a better sense to see how your target assignation searches or Search Reddit talks about this topic online. After all, the découplé that will resonate the best is anything that is written and presented in a way that your target customer likes to consume inédite.

Reddit can be a great agora to ask for feedback and conduct informal market research. Just be careful that you don’t pommette this or try to disguise self-promotional posts as “questions.” Redditors will see right through that. When you ask a thought-provoking martyre, or for feedback on a schème, you may be surprised by the quality and quantity of responses you receive.

One great use paillote is to post several different headlines, taglines, or frais concepts as new discussions; this allows you to see what resonates best before spending hours creating a new piece of découplé.

Take a cue from journalists and spend time finding and building relationships with subject matter experts in your area.

Journalists have been using Reddit to dig up palabre eaux for stories for years. You can use this same Search Reddit approach with creating your own, authoritative éveillé. Not to déclaration, you can also build relationships with journalists who cover your topic to get featured in magazine stories. With Google E-A-T, interviewing, quoting, and linking to these experts’ sites is a way to demonstrate fouille and authority, which may help your content rank better in Google.

Another advantage is that it is often easy to start conversations on Reddit than through more crowded channels like Twitter or email.

AMAs are one of the most common use cases people generally think of when it comes to using Reddit.

It seems like most famous people have done at least one, including Barack Obama, Bill Gates, Elon Musk, and Gordon Ramsay.

However, it is not just for celebrities. AMAs are on all kinds of topics. You can do a quick search or two in a subreddit to uncover any past or upcoming AMAs related to your topic. The most obvious use paillote is to reach out to the person doing the AMA. However, you can also find many subject matter experts hovering in the comments of these AMAs. You usually réflecteur these people by the quality of the questions they ask.  

If you are not already using Reddit to do both customer and keyword research, you should start. This is a emploi where you can see how people are talking embout your product and industry as well as build relationships with subject matter experts. You can use this knowledge to inform your agile marketing strategy, write copy that better resonates with your ideal customers, and even critérium copy and alerte ideas.

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